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customized, social,
hair care shopping

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You're in! Look out for our winter launch.




Build your hair profile so we'll always know what matters most to you.

Get unbiased reviews from your friends and others with similar profiles.

Find and purchase products that are relevant to your everyday needs.


you are our story

We know this journey all too well. We are sisters, daughters, and big cousins. We have spent years searching for the best products for our crowns. We have felt overwhelmed, hopeful, frustrated, happy and annoyed with this process. But now more than ever, we feel powerful. We are transforming your hair care journey into an authentic, intimate, efficient one. We are here with you every step of the way, giving you what you deserve - the best.

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